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Book Report A P - 933 Words

As a reader, I absolutely fell in love the â€Å"AP† story, the content was surreal and hilarious. Another reason I liked the book is because of the order it was written and how every part of the story led with even more excitement than the previous part. The way I responded to the work isn’t any different on how I felt about the book; I found the book to be quite amazing. Although after reading the book for the second and third time, the buildup excitement of the book went down because I already knew what was to come next. My view of the book certainly did not change. It takes guts for someone to quit their job for a lady whom he never meets again, if you ask me. In the story, three girls, Queenie, The Girl in the Plaid Bikini, and The Tall Girl walked into the store with mothing but their bathing suits, looking like they just came back from the beach, in search for a snack for Queen i’s mother. As they were walking in the store, two cashiers stared at the girls , the first one named Stokesie, who is the oldest one, and the other cashier in the checkout lane named Sammy, dramatically falls in love with one of the girls instantaneously. He was so deeply in love even without meeting the young lady, that he could not even focus and do his job properly. Once the ladies found the item, they went to the checkout lane that the Sammy works in. As the girls walked up to the lane, their eyes both met while he grabbed the item, just gazing into each other’s eyes; one would assume whatShow MoreRelatedThe World Of Dreaming Books1152 Words   |  5 PagesIntroduction A bookstore is planned to be opened recently. This report will discuss the major information of the bookshop, including its name and location, the business structure, the estimated costs and expenses. The reports to be used and the methods of analysing its financial performance will also be stated. 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The woman reports that her daily routine is rather structuredRead MoreA Discussion On Classical School And Positivist817 Words   |  4 Pagescriminal justice. Last a discussion about classical school and positivist will also be presented. A. In the book â€Å"Criminological Theories† written by Akers Sellers, describes theory as â€Å"An effective theory that helps to make sense of facts, we already know and can be tested against new facts† (2013, p. 1). Constructing theory into an organization, gives a group the benefits of running by the book, evaluating behaviors and, most of all motivating people. Criminological theory helps to understand why

Investigate The Role Of Social Media In Enhancing Customer Engagement

Question: Discuss about the Investigate The Role Of Social Media In Enhancing Customer Engagement In The Banking Sector- The Case Study Of HSBC (UK). Answer: Problem Statement The financial service industry has gone through drastic transformation due to increasing globalisation and rapid technological changes. Social media has taken a central position in this industry especially the banking sector, considering its ability to enable the banks to interact with their customers and engaging them with their brand(s). However, it has been revealed that a sharp decline in positive customer experience has been witnessed by the banking corporations and HSBC (UK) is one of them majorly due to the demands of the growing tech savvy customers (Marous, 2014). It has been identified that like counts for some of the social media posts of HSBC are above 1000 while 7-8 like for others (Ahluwalia, 2015). Understanding customers likings is still an ongoing project of the company. This demonstrates that customer engagement of HSBC fluctuates in spite of undertaking huge investment in social media promotion. Research Aim This research aims to analyse the way social media enables the organisations operating in the banking sector to elevate the level of customer engagement with key focus on HSBC in the UK. Research Objectives To analyse the significance of social media in the current business scenario To explore the merits and limitations of using social media in the UK banking sector To investigate the effectiveness of social media usage by HSBC (UK) in the context of customer engagement To identify the ways to enhance the effectiveness of social media strategies for elevating customer engagement Research Methodology: Methodology Type: This research requires certain numerical facts and figures such as the number of repeat customers of HSBC before and after the use of social media, number of social media posts of HSBC that has received maximum and minimum likes and number of social media followers of the company. This would enable the researcher to gain an insight to the current situation of the organisation with respect to the effectiveness of its social media strategies in enhancing customer engagement. At the same time, analysing the ideas and beliefs in this would be equally important. This would be helpful in identifying if the customers are actually getting engaged to the HSBC in the real life scenario due to its social strategies while identifying their niche requirements. Thus, mixed method (combination of qualitative and quantitative) would be used in this research (Bryman, 2012). Study Type: This research study requires analysing the research issue based on how and why parameters, which is commonly used in analytical study. In other words, this research involved analysing how social media is helpful in enhancing as well as developing customer engagement and why the banking corporations like HSBC are using social media. Therefore, analytical study would be undertaken for this research. Exploratory study would not be suitable for this research as it involves hypothesis testing (Daniel Sam, 2011). This research does not have a scope for hypothesis testing as it is more concerned about analysing the extent to which social media enables HSBC to enhance customer engagement rather than testing whether it elevate customer engagement or not. The focus of this research is on the current situation i.e. how effectively HSBC is currently using social media for enhancing the level of its customer engagement rather than predicting the chances of enhancing customer engagement in future . Thus, predictive study would not be suitable as it gives key emphasis on the future occurrence of a phenomenon (Gill Johnson, 2010). Sampling: Random sampling would be used for selecting 100 HSBC (UK) customers through social media page of the company. 2 social media marketing managers of HSBC (UK) would be selected through purposive random sampling as they need to have experience and knowledge social media strategies of the company, considering social media one of the key variables of this research. Data Collection: Primary data would be collected through online questionnaire survey of the 100 customers and telephonic interview of the 2 social media marketing managers of HSBC (UK). Secondary data would be collected from online journals and reports accessed from JSTOR, Google Scholar and Emerald Insight etc. and official website and social media page of HSBC. Data Analysis: MS Excel would be used for quantitative data analysis and its statistical presentation in the form of bar diagram and pie chart. Thematic analysis would be undertaken based on the facts and evidences presented in the literature review aligned with the responses of the managers. References Ahluwalia, L. (2015, August 18). Social Media in the Financial Industry. Retrieved March 02, 2017, from https://www.hallaminternet.com/social-media-in-the-financial-industry/ Bryman, A. (2012). Social Research Methods. Oxford: Oxford University Press. Daniel, P., Sam, A. (2011). Research Methodology. New York: Gyan Publishing House. Gill, J., Johnson, P. (2010). Research Methods for Managers. SAGE: London. Marous, J. (2014, May 5). Minding The Gap in Social Banking Expectations. Retrieved March 02, 2017, from https://thefinancialbrand.com/39352/2014-capgemini-social-media-banking-research-study/ Chua, A. Y., Banerjee, S. (2013).Customer knowledge management via social media: the case of Starbucks. 17(2), . Journal of KnowledgeManagement , 237-249. Dijkmans, C., Kerkhof, P., Beukeboom, C. J. (2015). A stage to engage: Social media use and corporate reputation. .Tourism Management , 58-67. Gummerus, J., Liljander, V., Weman, E., Pihlstrm, M. (2012). Customer engagement in a Facebook brand community. Management Research Review , 35 (9), 857-877. Heller Baird, C., Parasnis, G. (2011). From social media to socialcustomer relationship management. . Strategy leadership , 30-37. Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., Zhang, M. (2013). Managing customer relationships in the social media era: introducing the social CRM house. . Journal of Interactive Marketing , 270-280. Mitic, M., Kapoulas, A. (2012). Understanding the role of social media in bank marketing. . Marketing Intelligence Planning , 30 (7), 668-686.

Introduction to Mental Retardation free essay sample

This paper looks at the ways in which children with retardation need special care in growing up. The author discusses the needs one by one and looks at the ways in which parents can help their children. Such things as, repetition and routine, tangible rewards, demands, and motivations are discussed. Children with or without disabilities need constant care and supervision. Parents need to see that their children are safe, warm feed clothed, clean and healthy. Many of the characteristics that affect how easy he or she is to care for depends on the temperament that he or she was born with, which has little or nothing to do with mental retardation. Of course, due to mental retardation, the daily care routine will be affected in some ways. First, because of mental retardation, the child will learn the skills needed to be independent at a slower pace, and will often be less skillful at them. We will write a custom essay sample on Introduction to Mental Retardation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second, the child will have to be taught skills, that other children seem to pick up instinctively. Third, this child will need a great deal of repetition and routine to learn the rules and skills that make everyday life go smoothly.